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Press Releases

Press Releases Archive

2016

Mobile Commerce at its Tipping Point: Criteo Research Reveals Mobile Dominates Path to Purchase Through Holidays and Beyond

New York – September 13, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the analysis of its H1 2016 State of Mobile Commerce Report, which reveals insights into consumer shopping habits and forecasts predictions for mobile commerce across the globe. The report indicates that mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow.

Criteo Appoints Yvonne Chang as Executive Managing Director of APAC to Accelerate Expansion in its Fastest-Growing Region

Singapore – 1 August 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today officially announced the appointment of Yvonne Chang as Executive Managing Director of Asia-Pacific (APAC), to lead the company’s fastest-growing region globally. Chang will provide strategic direction and further accelerate the growth of Criteo’s APAC business, whose portfolio of customers currently includes AskmeBazaar, Expedia, Hotels.com, Rakuten, MatahariMall.com and ZALORA.

Criteo’s Litigation Against Steelhouse

New York – 26 July 2016 – On June 13th, Criteo (NASDAQ: CRTO), filed a complaint for damages and injunctive relief against Steelhouse in the Central District of California, followed on July 1st, by a motion for preliminary injunction. In its complaint, Criteo alleges that Steelhouse perpetrated a counterfeit click fraud scheme in its business operations, and false and misleading advertising related to such conduct. Steelhouse filed its response to Criteo’s complaint on July 25th. Steelhouse’s response, along with its alleged counterclaims, are utterly baseless and nothing more than an attempt by Steelhouse to deflect attention away from its own misconduct. Criteo will continue to vigorously prosecute its claims against Steelhouse.

A nation of social shoppers: 2.5 million Brits are buying on mobile every day, driven by social connections

London – June 20th, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today reveals that 2.5 million Brits are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer. • 5% of the UK population – and a tenth (10%) of 18-34 year olds in the UK - say they now buy products and services on their mobile phone “every day” • Social media and social connections are enabling mobile commerce growth: Daily Instagram users are 113% more likely to buy clothes on mobile than the average Brit • While convenience and flexibility are the biggest drivers for buying on mobile, most mobile phone purchases still take place at home • New study from ICM and Criteo shows the emotional drivers behind the mobile shopping revolution in Britain

Criteo Helps Marketers Boost Incremental Sales with Dynamic Email Retargeting

New York – May 19, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today introduced Criteo Dynamic Email. Powered by Criteo’s Universal Match technology, this email retargeting solution utilizes unparalleled reach and scale to help marketers significantly increase sales by delivering product recommendations based on previous browsing behavior. Criteo Dynamic Email enables clients to email personalized recommendations to audiences within and outside of their customer base to drive conversion. The product marks an evolution in email marketing by moving away from mass distributed messages and toward offers curated for individuals.

Criteo Pursues Further In-market Growth with New Office in New Delhi, Appoints Ajeet Kandachar as Managing Director of India

New Delhi, India – 13 May 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today officially announced the opening of a new office in New Delhi and the appointment of Ajeet Kandachar as Managing Director of India, to lead the business in one of its largest strategic growth markets globally. The company entered the India market in late 2014 and has been working with eCommerce companies such as AskmeBazaar, MakeMyTrip, Yatra, nearbuy and Urban Ladder. The new office and Kandachar’s appointment will enable Criteo to expand operations in the country and further grow its portfolio of local customers.

Mobile Commerce at the Tipping Point: Almost Half of All UK eCommerce Transactions Now Take Place on Mobile

Mobile commerce at the tipping point: Almost half of all UK eCommerce transactions now take place on mobile • New Criteo data reveals almost half of UK eCommerce transactions (48.9 percent) now take place on mobile devices, up 6 percent year-on-year • A fifth (19 percent) of all UK eCommerce transactions take place on iPhones, up seven percent in the year following the launch of Apple Pay • Ovum Principal Analyst, Eden Zoller, outlines the outlook for a mobile-centric retail world in 2026 in “The Future of eCommerce: The Road to 2026” report

Criteo Partners with Integral Ad Science to Provide Clients with Best-in-Class Brand Safety Worldwide

New York – April 25, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced a worldwide partnership with Integral Ad Science, the leader in quantifying digital media quality.The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI.

HouseTrip Drives Incremental Bookings with Criteo’s Email Solution

London – 24th February , 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, is working with leading holiday rental marketplace, HouseTrip, to drive incremental bookings by engaging with potential holidaymakers through tailored emails. In 2015, HouseTrip delivered over two million personalised emails with Criteo’s email solution, experiencing an open rate three times higher than that of traditional travel emails. As result, click-through rates are higher than average, bookings have increased and the cost of sale targets were achieved within one week of launch.

It’s a Cross-Device World: Criteo’s Q4 Mobile Commerce Report Reveals Top Companies Bet Big on Mobile Consumers

Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q4 2015 State of Mobile Commerce Report, which examines mCommerce trends on a quarterly basis and provides insight into online shopping behavior as consumers’ path to purchase continues to evolve. Criteo’s dive into 1.4 billion online transactions finds that four in 10 purchases occur across multiple devices or channels. Of that figure, close to one-third are completed on a mobile device, indicating that consumers are using numerous devices along their path to purchase and are regularly buying on mobile.

Criteo Launches Data Center in Shanghai and Invests Further in China

BEIJING – January 18, 2016 - Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the launch of its data center in Shanghai. The new data center will enhance online advertising performance for Criteo’s clients in China and is a clear signal of its commitment to the Chinese market. The data center is already serving advertisers and most publishers located in China, with the plan to add remaining publishers this quarter. In the past four years, Criteo has increased its global server pool to over 15,000 to meet the needs of its rapidly expanding global business.