London – June 20th, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today reveals that 2.5 million Brits are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
• 5% of the UK population – and a tenth (10%) of 18-34 year olds in the UK - say they now buy products and services on their mobile phone “every day”
• Social media and social connections are enabling mobile commerce growth: Daily Instagram users are 113% more likely to buy clothes on mobile than the average Brit
• While convenience and flexibility are the biggest drivers for buying on mobile, most mobile phone purchases still take place at home
• New study from ICM and Criteo shows the emotional drivers behind the mobile shopping revolution in Britain