New York – October 4, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced it has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its leading advertising exchange for brands will strengthen Criteo’s performance marketing platform.
New York – October 18, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its 2016 Holiday Initiative Summary Report. The analysis reveals key insights into consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends to leverage in the upcoming months. The results of the report, conducted by Ipsos and commissioned by Criteo, show consumers are beginning the holiday shopping process earlier than ever and mobile-driven Millennials are a key retail target this year.
New York – October 20, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the appointment of Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives across the globe.
NEW YORK – October 25, 2016 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced the launch of Criteo Predictive Search, a groundbreaking product that brings the Company’s proven, performance-based approach to Google Shopping. Criteo Predictive Search, available immediately in the US, offers an automated, end-to-end solution, based on powerful machine-learning, that eliminates guesswork and systematically improves results from Google Shopping using precise, predictive optimization across every aspect of the campaign.