NEW YORK – November 1, 2016 – Criteo (NASDAQ: CRTO) and SteelHouse have dismissed their respective claims, ending the lawsuit filed in the U.S. District Court for the Central District of California entitled Criteo S.A. v. Steel House, Inc., Case No. 2:16-cv-4207-SVW-MRW.
Criteo and SteelHouse provide different business solutions, based on distinct attribution and pricing methodologies, to their clients. Through the legal process, both companies, as well as the online marketing industry, have gained greater clarity about the companies’ respective solutions.
Criteo and SteelHouse agree that the focus should be on continuing to improve transparency in the ad tech industry.