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Along with spending time with family and friends, consumers now see Easter as a prime time for shopping. In 2015, US consumers spent an astonishing $16.4 billion on Easter toys and treats. What’s more, in recent years Easter shopping has moved online, with e-sales during the holidays now dwarfing those made on the high street.
So, with consumers increasingly attracted to a crowded online marketplace, how can you ensure that you boost sales during the busy Easter period? Read more for five handy tips that will help you maximize sales over the Easter break.
As marketers and advertisers continue to think ahead of the innovation curve, many are finding themselves still trying to make the first leap from desktop to mobile and back again to convert sales. Yes, “mobile first” is the mantra, however the pain points of succeeding in a mobile first era are very real for retailers across the board.
Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase.
I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Ramadan is unlike any other time of the year in the Muslim world. It affects almost every aspect of people's lives -- and online shopping is no exception. Criteo analysed data from last year across Turkey and some key Middle-East countries to help marketers perform during this year's Ramadan month, which will start around June 18.
One clear-cut lesson that we learned from looking at historical data is: mobile will be key to performing during Ramadan this year. Read more on what we saw.
Things are looking good for online retailers as we head into the summer. Thanks to ongoing investments in technology and data, retailers are seeing significant growth in traffic and conversions on their e-commerce platforms, and are reporting improvements across four key digital performance indicators, including site traffic, conversion rates, average order value and repeat customer visits.
A new Criteo-sponsored report from eTail analyzed interviews from nearly 100 retail professionals to see how retailers will continue to grow and build relationships with consumers online.
It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?
As Criteo’s Chief Revenue Officer, my job is to grow our business across the globe by helping our customers generate incremental sales through the power of our performance marketing platform. As one of the world’s largest markets and host to a vibrant ecommerce industry, the Americas is of vital importance to our clients and a key focus area for Criteo. For that reason, I am thrilled to announce that we’ve brought on three new leaders that will add depth, experience and strategic oversight: EVP Americas, James Smith, VP North America Account Strategy, Harris Bernstein, and Managing Director Brazil, Fernando Tassinari.