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Author Profile

Rob Deichert

Managing Director, North America, Criteo

Rob has over thirteen years in the digital advertising space at companies across the ecosystem. He has held senior operating roles at Advertising.com, AOL (Platform-A), Weather Channel, LivePerson, was most recently Global GM of Tribal Fusion as well as SVP of Business Operations. His data driven roots were planted at Mars & Co, a boutique strategy consulting firm. Rob holds a bachelor's degree from the John Hopkins University and an MBA from University of Maryland - Robert H. Smith School of Business.

Recent blog posts by Rob Deichert

Putting your advertising platform to the test

Posted by Rob Deichert

Last week, I had the opportunity to discuss the critical topic of assessing vendor performance with an audience of marketing leaders at Argyle’s Retail CMO Forum in New York. Given the rapid pace of change in marketing technology, and a landscape already filled with more than 2,000 solution providers, the need to quickly and confidently assess what’s working has never been more critical.