State of Mobile Commerce Q2 2015
Apps and cross device lead mobile business:
Consumer mobile behavior continues to advance faster than retailers’ ability to keep up.
- U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
- Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
- Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
- Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
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