Criteo specializes in creating personalized advertisements. We work with online partners to build advertisements for users who visit their website or mobile applications and with publishers to display personalized advertisements.
Our aim is to deliver advertisements by displaying products and/or personalized banners that you might be interested in, based on your recent browsing behavior. For example, if you visit and browse on Website/mobile application A, on a subsequent online visit to Website/mobile application B, you will see ads personalized by your browsing history on Website/mobile application A.
With our service, you should receive personalized ads that are more relevant for you than the standard advertising you would receive without Criteo. Click here for more information on Interest Based Advertising.
If you do not want to receive ads served by us on Criteo’ network you can disable the display of Criteo ads here.
Please note that the pre-checked box above allows you to oppose to our service for all browsers we have been able to link to the cookie ID of your current browser.
If you only want to opt out from your current browser uncheck the box.
If you chose to opt out for linked browsers, the opt out on these browsers should be effective as soon as you browse on the website of one of our Partners if it happens within 6 weeks following your opt-out.
As we may not have been able to link all the browsers you use to your current technical ID, we would recommend you to disable our services from all your browsers separately.
Whatever option you choose, please note that opting-out from Criteo services on any browser or environment will trigger the deletion of your linking information and will prevent the future linking of the opted-out browser(s)/environment to any other browser(s)/environment(s).
When you opt out as instructed in this section, a cookie will be set on your browser. We have to maintain the cookie on your browser and all potential linked browsers in order to recognize you as having opted out from our service. You must opt out again if you clear that cookie from a browser, use a non-linked browser, or use a new device to access the internet.
You can also opt out of Criteo’s service by visiting the following links. Please note that these platforms allow you to opt out of interest-based advertising delivered by registered members on the current browser you are using.
As described above, we elected to provide mechanisms of choice through our proprietary opt out and through industry platforms and do not respond to web browser do not track signals.
Please note that if you are using an ad-blocker you may have to pause blocking or whitelist our website.
Web browser environment and in-app environment are separate. If you do not want to receive Criteo ads whatever environment browsed you must disable our services for both the online web (as indicated above) and mobile app environments.
If you want to disable Criteo services, please refer to your operating system settings, or follow instructions below:
Android Users (version 2.3 and above)
To use the “opt-out of interest-based advertising” option, follow the instructions provided by Google here: Google Play Help. If you don’t have the Google Play Services installed on your device, you won’t receive Criteo services.
Please note that this is a device setting and will disable interest-based ads from all providers, and not just for Criteo
iOS users (version 6 and above)
To use the “Limit Ad-Tracking” option, follow the instructions provided by Apple here: Apple Support Center
Please note that this is a device setting and will disable interest-based ads from all providers, and not just for Criteo
When you opt-out of our services, we will immediately stop showing ads on the Criteo network. However, as Facebook is a different environment, it may take up to 5 weeks to take your request into account.
In order to stop displaying our ads on your Facebook account, please manage your Facebook settings by clicking here: Facebook Settings
We collect information via tracking cookies placed on your browser or advertising IDs in environments that do not support cookies like mobile applications.
Thanks to these technologies, Criteo “tags” visitors to its partners’ websites and mobile applications. Users tagged by Criteo are given a technical identifier. At no point does Criteo collect identifying personal data such as your name or address. Criteo only analyses the products viewed by the visitor and pages visited of the partner for whom Criteo is delivering ads.
Our partners’ advertisements are displayed on many websites, also known as “publishers.” These publishers may also place cookies on your browser. These cookies are there so that the publishers recognize that Criteo has a personalized advertisement available for your browser. Their use are governed by the specific privacy policies of the publishers which can be accessed directly from their websites.
To serve you our personalized advertisements and provide users with a seamless online experience, we may link your identifiers on the different browsers and environments you are using (“ID syncing”). Thanks to its ID-syncing technology, Criteo is able to serve you the most relevant ads disregarding the device or browser you are currently using without collecting or processing any identifying personal data such as your name or address to operate the linking. For this purpose, Criteo uses exact linking methods by leveraging the technical data collected through our technology such as our advertising partner’s identifiers or email hash that they may pass to us. We may also receive ID-syncing information from trusted partners using diverse linking methods for the same purpose and with the same level of guarantees in terms of Privacy and Data Protection. See “data collection and use” paragraph to learn more.
We do not know who you are. We only collect and use technical data relating to your browsing navigation to display personalized advertisements.
Data collected on Criteo network
To serve relevant ads, we have to be able to single out patterns but we never willingly store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:
- events related to your activity on our advertising partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on the partner’s website)
- information related to your device (device type, operating system, version)
- and events related to the Criteo ad serving activity such as the number of ads displayed to you.
We also collect technical user identifiers from our advertising partners for the purpose of linking the different browsers and mobile apps you use and serve you relevant ads based on your behaviour across environments (“ID syncing”). For that purpose we process and store
Data collected from trusted partners
We can collect technical identifiers from third parties for the purpose of improving our ID syncing and be sure to offer you a seamless online experience. These trusted partners commit to only share ID syncing information allowing us to link users’ cookies and/or mobile identifiers and to provide an efficient choice mechanism to end-users (opt-out). For eg : the linking information sourced from our partners could be Cookie ID ABC = Apple IDFA 123 = MD5 hashed value). Our partners may use probabilistic or deterministic methods but in all cases please note that beside the ID syncing information, no other data (whether personally identifying information or non-personal identifying information) that could be collected by our partners in the course of their services are shared with us. Moreover, we require that all our partners provide users with a simple way to opt out from the collection and use of their data.
We do not know who you are. We do not know your address, your place of work, your date of birth, your email address, your phone number. We do not use or store full IP address for targeting purposes*.
We do not collect hardware-based identifiers such as UDID, Mac Address.
We do not collect sensitive information (such as religion, political opinion, health…).
We do not create segments to specifically target children under 16 years old.
We do not process any information which could be used by Criteo, directly or indirectly, to determine the personal identity of users.
We collect information in order to increase the relevancy of the ads being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.
We share information collected with our subsidiaries or affiliated companies. We share aggregated data with our partners, i.e. data that does not permit identification of a partner, or permit you to be directly identified. We share non-aggregated data only upon approval of our partners and in compliance with our commercial agreements.
We partner with Ad exchanges platforms to buy ad placements through auctions. Before the auction we link our ID with the ad exchange platform and then participate to the auction by sending the bid price and the banner code to display.
*In compliance with the best industry standards, we only use full IP addresses:
- For fraud detection purposes (and not for targeting purposes) to help alert us to situations which could not have been caused by human behavior, such as a massive amount of clicking in a limited period of time; or
- To extract geographical information.
Criteo supports initiatives of greater transparency and control for users and in particular has been an early adopter to the following initiatives:
The Digital Advertising Alliance
Criteo adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. Criteo subscribes to the DAA opt-out platform which offers the consumer a choice page to opt out from advertising services, and general information related to privacy.
The Network Advertising Initiative
Criteo adheres to the Network Advertising Initiative Standards (NAI Code of Conduct, Mobile Application Code). NAI offers an online web opt-out platform to allow consumers to express their choices and provides general information related to privacy and Interest Based Advertising.
The IAB Europe
Criteo is also a member of the European Digital Advertising Alliance (“EDAA”) and is in compliance the EDAA’s Self-Regulatory Principles. Criteo received independant data protection EDAA certification.
EDAA was founded by a European industry coalition representing advertisers, the advertising agency sector, the direct marketing sector, the advertising network sector and the media sector.
EDAA offers consumers an online web opt-out platform and provides general information to consumers about privacy tools.
Criteo is also a member of the Digital Advertising Alliance of Canada (“DAAC”) and is in compliance the DAAC’s Self-Regulatory Principles.
Transfers of data outside EU
When it comes to data protection and privacy, we impose an high level of requirements to all our partners across the world. Thus, should the relationship with one of our partners involve cross-border data flows outside the European Union, our partner shall formally undertake to comply with the best data protection standards by adhering without any restrictions or limitations to theStandard Contractual Clauses adopted by the European Commission.
TRUSTe's program covers the collection and use of information by Criteo from third party desktop websites via their services.
The security of your information is fundamental to Criteo. We have implemented industry-standard security measures, which include the use of firewalls and encryption.
We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.
In the case of fraud detection, IP address may be retained for a maximum of 6 months for the purpose of investigating potentially fraudulent activity. The IP address is processed by teams separate to those responsible for the Criteo algorithm.
By email firstname.lastname@example.org, or,
By mail: CIL-CRITEO – 32 Rue Blanche -75009 Paris- France
If you are not satisfied with our response you can contact TRUSTe here.