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Criteo Sponsored Products

Performance Marketing for Brands

Seamlessly connect your brand with in-market shoppers to win more sales and grow market share

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Say Goodbye to Guesswork. Say Hello to the Closed Loop.

The shopping journey is more complex than ever, spanning different retailers and devices. While you may be the best in-market, how do you stand out in a sea of products?

Sponsored Products for Brands

Criteo Sponsored Products are native product ads displayed on the sites and apps of the world’s largest retailers.

Criteo has partnered with the world’s largest retailers to provide real-time targeting of the highest intent shoppers on the internet. Dramatically increase traffic on the retail sites where you sell products.

Leveraging first-party retailer point-of-sale data, Brand 360, our comprehensive attribution feature, enables closed-loop, SKU-level sales attribution for your brand. You can finally connect advertising to actual sales outcomes, within and across retailers, between devices, to your own brand stores and, increasingly to offline channels.

Leverage real-time targeting to reach the highest intent shoppers on the world’s largest retailers.

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Our Retail Network Includes

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How it works

Campaign Management

Brands can control their campaigns in near real-time, with tools to change bids, set targeting, measure and optimize results. The experience resembles search engine marketing, but is custom-built for e-commerce, enabling advertisers to target shoppers at various stages of the shopping journey.

Campaign Management Campaign Management

Decision Engine

Criteo’s data science continuously optimizes ad serving algorithms based on product relevance, targeting, auction dynamics, and performance data. Finely tuned ad delivery logic maximizes advertising return, while maintaining e-commerce conversion rates, ensuring optimal performance for both brands and retailers.

Decision Engine

Attribution Technology

With Brand 360, brands can now better understand and measure advertising impact. Leveraging first-party retailer point-of-sale data, Brand 360 enables closed-loop, SKU-level sales attribution for your brand. You can finally connect advertising to actual sales outcomes, within and across retailers, between devices, to your own brand stores and, increasingly to offline channels.

Attribution Technology

A Winning Approach for Brands

Relevant Advertising

Relevant Advertising

Product ads are served to relevant shoppers on e-commerce sites, driving sales for brands.

Unprecedented Scale

Unprecedented Scale

Criteo Sponsored Products are served on more than 50 major retail sites globally, with more added every month.

SKU-level Attribution

SKU-level Attribution

Leveraging first-party retailer point-of-sale data, brands can connect advertising to actual SKU-level sales outcomes across retailers, devices and channels.

Actionable Insights

Actionable Insights

Criteo provides key insights into marketing performance across retailers to help brands confidently re-invest in winning media strategies.

What We Deliver

190million

Active shoppers reached

91billion

E-commerce searches

$125billion

Attributable sales