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Universal Match Enhances Seamless Cross-Device and Mobile Advertising

Delivering a cohesive brand experience on every device

Today’s consumers use multiple devices but expect a seamless experience. However, many marketers still struggle to uniquely identify individuals across devices and tailor their mobile advertising accordingly.

Most advertising systems are unable to link the multiple profiles generated by a person’s devices and apps. The few that can identify an individual in real-time across devices have limited reach or work within a closed ecosystem that represents only a small fraction of the full shopping journey. This restricts your ability to optimize online campaigns and creates a fragmented consumer experience.

With Universal Match, Criteo Dynamic Retargeting efficiently tailors product recommendations, ads, and bidding for each person, so consumers receive a unified brand experience and you can enjoy maximum ROI.

Universal Match, within Criteo Dynamic Retargeting, allows for a single, real-time view of the consumer, including individual purchase intent, across browsers, devices, and apps. This ensures that every shopper receives the most relevant ads, optimized for each moment and device. It is a privacy safe approach that assigns a non-identifiable key to a consumer and links to shopping behavior on your website, in your mobile app, and across the web, including ecosystems such as Facebook and Google.

Benefits

Unified brand experience

Unified brand experience

With a complete view of the consumer across devices and platforms, linked to real-time shopping behavior, Criteo Dynamic Retargeting delivers the most relevant ads and intelligently engages shoppers across touch points.

Identity matching at scale

Identity matching at scale

Universal Match in Criteo Dynamic Retargeting provides precision and 1-to-1 relevancy with an accurate id match. Matching of consumers to their shopping behavior across devices is further expanded through the shared pool of Criteo ids across our network of advertisers.

Privacy safe

Privacy safe

Criteo ids are based on one-way encryption of an email address or CRM id using MD5, SHA-256, and other state-of-the-art cryptographic functions. Consumers can also choose to opt-out of Criteo ads and set their ad choices at any time. Read more about Criteo’s transparent approach to consumer privacy.

Increased performance

Increased performance

With Universal Match, Criteo Dynamic Retargeting efficiently adapts product recommendations, bidding, and ads for each consumer. In addition to driving sales of recently browsed items, Criteo Dynamic Retargeting predicts consumer interest in new items across your catalog, driving an average of 28% of sales due to new product discovery.

Maximum reach

Maximum reach

The combination of Universal Match in Criteo Dynamic Retargeting and our direct relationships with 17,500 publishers makes it easy for you to extend meaningful, 1-to-1 reach across desktop, mobile web, mobile apps, and social.

Want to Optimize Your Cross-Device and Mobile Advertising?

See better performance marketing results using Criteo Dynamic Retargeting with Universal Match.

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