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Criteo Publisher Marketplace

Proven technology for higher ad revenue.

The Power of Criteo

How it Works

Our Ads

Trusted By

Getting Started is Quick and Easy

5 minute sign up

Add some tags to your site and you’re good to go — no contract required.

Higher CPMs

Our algorithms ensure you’ll never fall below your base CPM.

Earn more efficiently

Smarter tech means better ads — and more revenue.

Our reach. Our tech. Your revenue.

We are already helping 17,500 publishing partners drive advertising sales more efficiently.

13,000

Advertisers across 89 countries

Through our direct relationship with premium advertisers and unique insight into their customers’ individual buying behavior, we are better able to match them with the right publishers.

20-40%

Publisher traffic monetized

We enable publishers in our network to monetize traffic at CPMs significantly higher than our competitors, with seamless automation that maximizes their entire inventory.

710b

Ads served in 2015

Our technology analyzes data from each ad served to over 1.2 billion monthly users, continuously sharpening its prediction, recommendation and bidding algorithms. This means higher ROI for advertisers and publishers.

Unparalleled technology, at work for you.

Through our direct advertiser relationships and superior technology, we’re able to drive higher ROI for publishers in our marketplace.

Premium Advertisers, Quality Ads

Premium Advertisers, Quality Ads

Tap into our expansive network of premium advertisers with recognizable brands to display relevant, personalized, brand-appropriate ads.

Visibility and Dedicated Support

Visibility and Dedicated Support

Our self-service platform provides a high level of control and transparency, and our dedicated account managers work one-on-one to assist with account set-up and continuously maximizing your results.

Kinetic Design

Kinetic Design

Our groundbreaking ad-building technology tailors the layout of each ad to ensure that it is displayed perfectly in any layout or size, creating beautiful high performing designs with zero delay.

Optimize all of your inventory

Optimize all of your inventory

We monetize inventory across desktop, mobile, social and within apps. To preview live samples showcasing our diversity of ad formats, check out the ad section directly below.

 

Keep your Advertising Partners

Keep your Advertising Partners

Any impression we can’t monetize above your floor price is transparently passed back for you to monetize with your usual partners – so you never lose out on impressions or opportunities.

Transparent Reports

Transparent Reports

The Marketplace reporting tool lets you easily track campaign performance and revenue in real time. Easily customize reports and graphics and/or export to Excel.

Our Ads

Standard IAB
Sticky Footer
Native Ads
Native API
Standard IAB

Standard IAB

Creative guidelines for display and mobile ad designs as defined by the Interactive Advertising Bureau.

SHOWN HERE: 320x50px on MOBILE

View Sample Ads
Sticky Footer

Sticky Footer

Sticky Footer: This is a leaderboard format at the bottom of the screen which stays visible even when the user scrolls down. It can also be closed.

SHOWN HERE: 320x50px on MOBILE

View Sample Ads
Native Ads

Native Ads

This is a responsive Native format, which adapts automatically to the design of your website. It is similar to content recommendation widget ads.

SHOWN HERE: 320x100px on MOBILE

View Sample Ads
Native API

Native API

Publisher Managed Ads are a native format that adapts to the look and design of the website. We provide the advertiser information, which you use to create your own banner in real-time, leaving you fully in charge of the banner aesthetic.

SHOWN HERE: 182x280px on MOBILE

View Sample Ads

Europe

Santeplus gets a healthy boost in revenue while maintaining ad quality with Criteo.

Read the Results Download PDF

Coupe du Monde

Criteo makes the most of every minute for a dedicated, 45-day only, World Cup website.

Read the Results Download PDF

Praise from our Publishers

In their own words, a few of the reasons why publishers partner with Criteo.

We had very little time to monetize the website’s highly engaged users and no time at all for wasted effort. With Criteo, all we had to do was create an ad placement, copy and paste it into DFP, and click on the ‘go live’ button. A few minutes later, we could see Criteo ads on our site.
Yoann Le Briand,
Site Owner of CoupeDuMonde2014.com
Bridge players suffer through ads because they accept we need revenue to keep the site free, but they will not accept bad, intrusive, or irrelevant ads. So, we need to work with partners who can provide high-quality ads.
Diana Eveline Serban,
Campaign Manager at BBO

More revenue, better quality ads, predictable income.

Get started today