Our ability to drive outstanding ROI for advertisers is underpinned by an exceptionally large number of preferential relationships with publishers. Publishers of all sizes work with Criteo because we’re able to offer high CPMs with highly relevant ads which are built directly from 12,000 advertisers.
advertisers across 88 countries
The Criteo Publisher Marketplace is a self-service platform aimed at publishers of all sizes. We currently work with 17,000 publishers across the globe, monetizing 20%-40% of their traffic at CPMs significantly higher than our competitors. Our global advertiser reach enables us to help you monetize your inventory all over the world quickly and easily.
Our Marketplace operates with a dynamic pricing model where the CPMs we pay our publishers are based on how well our ads perform for our advertisers. A floor price CPM is also in place on all tags which means our buying CPM rate is always guaranteed.
Anything we can’t monetize for publishers at the floor price is passed back to publishers for them to monetize with another advertising provider.
Through our direct advertiser relationships and, superior technology, we’re able to drive incremental revenue for all publishers within the Criteo Publisher Marketplace.