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UK Apparel Trend Report: Ecommerce: A Perfect Fit

Ecommerce has upended apparel retailing and marketers need to grasp its unique dynamics to get ahead. From showrooming to webrooming, here’s what you need to know.

Now more than ever, it’s safe to say that conventional wisdom about marketing apparel and accessories has gone out the window. With the rise of omnichannel shopping—courtesy of millennials and the always-plugged-in Generation Z—consumer behavior has radically evolved when it comes to how young people enjoy shopping for clothing.

Luckily, however, the ways brands can learn about these patterns and preferences have evolved and proliferated as well. There’s never been a more exciting, innovative moment for retailers—if you’ve got the right information.

In this report, you will learn:

  • Work-around strategies the apparel industry has recently implemented to address some of its biggest ecommerce challenges
  • The most popular search terms for key shopping seasons
  • What £45.55 represents and why it matters
  • Notable trends and takeaways from the 2016 shopping season
  • How Criteo has learned to measure the “brand halo”
  • Vital, data-tested advice on how to stay competitive in the apparel and accessories e-market