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Criteo E-commerce Industry Outlook 2016

We expect 2016 to be another year of rapid change for the e-commerce industry. Criteo CEO Eric Eichmann's predictions will help you turn change into opportunity.

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Working with thousands of advertisers and publishers, we see billions of online transactions, providing us unique insights into online shopping behavior and emerging trends.

Here are the seven trends that will have a big impact on e-commerce in 2016:

  • Consumers will complete the majority of their shopping journeys via multiple devices.
  • Smartphone shopping will continue to gain ground.
  • Expect more big online shopping days with even bigger sales.
  • Retailers will see a high web influence on in-store sales.
  • Marketing will shift from device-focused to people-focused.
  • Ads will become more relevant and non-intrusive.
  • Instant delivery services will become common.

Download the report for more analysis and data on these trends, and to see the implications for the e-commerce industry.

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