Personalization capabilities leveraging customer data are now table stakes for effective marketing campaigns. Find out how marketers can deliver consistently relevant and valuable interactions across all customer touchpoints in this exclusive Forrester report.Download PDF
In December 2015, Criteo commissioned Forrester to conduct a survey with 100 business leaders, supplemented with six in-depth interviews to evaluate approaches to marketing personalization. We found that while companies are moving forward with cross-device personalized marketing capabilities, real people-focused marketing still does not exist today.
Key findings include: