We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy


Preparing for Digital Commerce Success

Criteo is pleased to share this new Gartner report “What’s Hot in Digital Commerce in 2017.”* The report includes insights, that we believe, can help you decide which new digital commerce solutions are right for your business and worth your investment.

Best practices for retailers and marketers to substantiate future investments

Ensuring an outstanding customer experience is vital for continued digital commerce success. At the same time, marketers are increasingly seeking to provide this stellar customer experience using lightweight, agile solutions that help lower their upfront investment and total cost of ownership (TCO).

Gartner summarizes, “For application leaders supporting digital commerce, competing on the basis of an outstanding customer experience is still a prime objective. This document profiles technologies and strategies intended to help them nimbly provide an outstanding experience without significant upfront investment.”

We believe, from this report, you will learn:

  • A logical, effective approach to customer journey analysis and how to enable better continuity across channels
  • How smart personalization engines used to recognize customer intent can enable digital businesses to increase their profits by up to 15%
  • How B2B and B2C organizations are converging by learning and adopting each other’s best strategies, and why that merge is significant
  • The benefits and drawbacks of offering an Augmented Reality (AR) or Virtual Reality (VR) shopping experience
  • What the “bot economy” is, how virtual personal assistants are changing customers’ expectations of online retail support, and how Thing Commerce could fundamentally upend the way you market and sell to your customers
  • And much more


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

*Gartner, What's Hot in Digital Commerce in 2017, Jason Daigler | Sandy Shen et al, 25 January 2017