Charting the biggest—and most unexpected—winners and shopper trends from the 2016 holiday e-commerce shopping season, and what’s next for brands and online retailers in 2017.Download PDF
2016 was an unusually exciting year for brands and retailers. Many brands experimented with showroom-style physical stores; others doubled down on the human elements of their businesses to successfully compete with Amazon. At the same time, consumers were more engaged than ever with both in-person and online shopping, with 22.8% more shoppers overall and 14.4% more purchasers YOY.
This report provides brands and retailers with some of the most unexpected statistics and trends from the 2016 holiday shopping season, as well as recommendations from our experts on how best to adapt in the new year.
In this report, you will learn: