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Improving the lifetime value of app users

We’ve learned some important lessons about increasing engagement and maximizing value in online travel — lessons that can benefit marketers in other industries.

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Only a small percentage of downloaded apps will be used. How do you make sure yours is one of them?

The Travel industry has been quicker than any other to take up the opportunities of smartphone and tablet apps. Working with our Travel partners, we’ve learned some important lessons about increasing engagement and maximizing value— lessons that can benefit marketers in other industries.

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