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The State of Mobile Commerce 2016

Criteo analyzes billions of online transactions to uncover trends and identify keys to a winning mCommerce strategy.

We’ve analyzed billions of transactions every quarter since 2014 to understand mobile commerce trends and pass our insights along to you. We’ve taken a deeper dive to uncover the core principles of how leading mobile marketers are able to take a towering share of revenue.

In this highly anticipated report, you will learn:

  • About the current state of mobile commerce, including a comparison of mobile web versus apps
  • Retail categories that push mobile commerce growth
  • Revenue-indicating metrics that act as precursors to mobile shopper conversion
  • Our Mobile Maturity Indicator that leading mobile marketers use to drive the largest share of mobile transactions