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Phocuswright The Mobile Effect

This exclusive report from Criteo and Phocuswright is based on a survey of 8,045 leisure travelers, and uncovers remarkable trends that are reshaping the travel industry.

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This exclusive report from Criteo and travel research agency Phocuswright: The mobile effect: disrupting the competitive landscape in the digital travel market is based on a global survey of 8,045 leisure travelers conducted by Phocuswright and uncovers some remarkable trends that are reshaping the digital travel industry, including:

  • Smartphones and tablets are eroding desktop's dominance across the search, shop and book journey (although most travelers booked their last trip via desktop).
  • Smartphone and tablet bookers are more likely to be frequent travelers - a lucrative segment for travel brands.
  • Online travel agencies lead in shopping and browsing, but travelers still trust suppliers most for booking.

Download the full report

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