68% of shoppers surveyed for this study confirmed using multiple devices when purchasing a product online. It’s clear that brands that have a cross-device marketing strategy will be best positioned to succeed in today’s digital world. Criteo partnered with Retail Week Live to produce this research which highlights the challenges and opportunities that retailers face in mapping the cross-device shopper journey.
Following are some key findings from the research which involved a consumer survey (1000 participants) and in-depth interviews with leading retailers in the UK:
Download the full report for more insights on consumers’ browsing behaviour across devices and the opportunities and challenges for retail brands.Download PDF