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State of Mobile Commerce Q2 2015 UK

Consumer mobile behavior in the UK continues to advance faster than retailer’s ability to keep up. Mobile crossed the 45% share in Q2.

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Apps and cross device lead mobile business:

Key takeaways: 

  • UK Mobile transactions cross 45% share: And it’s much higher for top quartile retailers.
  • Retailers who optimise their mobile sites generate many more mobile transactions than those who don’t: Optimised sites perform better at every stage of the conversion funnel. 
  • Apps generated almost 50% of mobile transactions for retailers* who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.   
  • Cross-device usage is now enormous: Cross-device purchasing powers 45% of eCommerce transactions. 

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