We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy


Super Bowl LI: Digital Retail & Search Report

4K TVs, Brady jerseys, and eGroceries: how Super Bowl-related search terms and football fans’ online shopping carts scored this year on major retail sites.

Download PDF

The 51st Super Bowl was a major milestone both on the field and online. Millions of searches were conducted and products related to the Super Bowl were purchased through ecommerce. Carts were filled to the brim with snack food, beverages and beer – with cart sizes that rivaled Black Friday 2016.

This report tracks how relevant product search terms fluctuated in the weeks leading up to and during this year’s big game, to give online retailers insight on current ecommerce trends and best practices for the next big game.

In this report, you will learn:

  • Which food and beverage items were searched for the most across the biggest online retailers like Walmart, Target, Fresh Direct, Instacart, Peapod and more
  • The teams and individual athletes that performed best, product search-wise, in the days leading up to the big showdown (hint: though Brady ruled for jerseys, Falcons ruled overall)
  • Which new features are driving consumers to upgrade their televisions
Download PDF

Make More Sales.

We'd love to show you what we can do for your company.

Let's talk

What's Better Than Digital?

Meeting in person, of course. Check out our list of events to find out when we'll be in your area.

See Events