4K TVs, Brady jerseys, and eGroceries: how Super Bowl-related search terms and football fans’ online shopping carts scored this year on major retail sites.Download PDF
The 51st Super Bowl was a major milestone both on the field and online. Millions of searches were conducted and products related to the Super Bowl were purchased through ecommerce. Carts were filled to the brim with snack food, beverages and beer – with cart sizes that rivaled Black Friday 2016.
This report tracks how relevant product search terms fluctuated in the weeks leading up to and during this year’s big game, to give online retailers insight on current ecommerce trends and best practices for the next big game.
In this report, you will learn: