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Travel Flash Report

This report highlights Criteo’s key findings from the online travel industry in the first half of 2014.

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Find how the online travel industry can now better engage with travelers.  

In the first half of 2014, we analyzed 300 million bookings and over $150 billion in booking value. Our data includes travel suppliers and online travel agencies across all travel categories. This gives us insight into travelers’ use of mobile devices, and both the share and value of bookings generated from each device for airlines, hotels, car rentals, online travel agencies, apartments, cruises, and rail operators.

This report highlights Criteo’s key findings from the online travel industry in the first half of 2014 to help digital marketers understand how they can use performance advertising to reach travelers more effectively.

Specifically, you will learn:

  • How mobile bookings are growing compared to desktop
  • What the average booking values on mobile are worth compared to desktop
  • How seasonal trends and regional variations influence opportunity
  • Why it all depends on where you stand in the value chain

This report encloses fresh and helpful insights on the online travel industry. Download it today.

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