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Travel Flash Report UK – October 2016

Smartphone bookings are up, tablet bookings are down, millennials are going mobile and booking on-the-go is becoming the new norm. Let data from thousands of online travellers and advertisers show you the true picture.

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This report, gathered from 1,000+ travel advertisers and survey responses from more than 1,000 UK travellers, outlines how smartphones are changing travel-booking habits — and what it’ll take to convert shoppers to bookers.

In this report, you will learn:

  • How long and winding the path to hotel booking really is
  • Ways to streamline your smartphone booking experience to catch younger jetsetters with easy, on-the-go options
  • The best strategies for enticing app downloads (and thus deeper engagement)
  • How to ensure your company is always adhering to a user-centric approach
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