Omnichannel marketing has been a buzzword, a goal, a mindset for decades. Yet, according to this new survey of 100 executive-level thought leaders across the advertising, marketing, media and technology industries, only 6.7% are fully satisfied with their ability to recognize audience attributes from one channel and leverage across all other touchpoints.
This report advances an industry-wide conversation about the practical implications of “omnichannel” with the intent of helping practitioners benchmark their efforts and leverage the experience of their peers.
In this white paper, developed by Winterberry Group in partnership with DMA and through the sponsorship of Acxiom Corporation, Criteo and SG360, you’ll learn:
Personalization capabilities leveraging customer data are now table stakes for effective marketing campaigns. Find out how marketers can deliver consistently relevant and valuable interactions across all customer touchpoints in this exclusive Forrester report.