This approach helps expose on-target web users and generates a large share of incremental leads.
BMW is part of the “German Big 3” luxury automakers. Every winter, the advertiser promotes the “X-Drive” technology, a cutting edge four-wheel drive solution. In 2013, BMW wanted to expand its marketing strategy to web users beyond retargeting, with a proven cost per lead . The X-Drive campaign was tracked with comScore vCE solutions to make sure Criteo exposed on-target prospects.
Criteo’s ability to expand the retargeting campaigns specifically to new users, on a pure CPC basis, was the perfect solution for addressing BMW’s acquisition targets. Criteo real-time optimization solutions helped expose true new prospects, while generating a significant number of incremental leads (leads were validated online test drives).
The campaign was delivered towards on-target web users and delivered a strong added value to retargeting.