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CheapOAir

CheapOair used Criteo’s advanced in-app behavior intelligence and mobile ad reach to boost its iPhone sales 277% in 2 months.

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277%

Sales

356%

Order value

199%

Return on ad spend

Challenge

CheapOair wanted to improve both the efficiency and scale of their mobile performance marketing efforts. They face the increasingly difficult task of staying in front of travel buyers during critical purchase moments, which requires reaching and converting consumers in-app on their mobile devices.

Solution

By enabling the latest enhancements of their sophisticated optimization Engine, Criteo was able to automatically optimize CheapOair’s in-app campaign according to a user’s likelihood to convert, and the total customer value, before serving a dynamic ad that’s customized based on the users previous in-app browsing behavior.

Outcome

  • +277% increase in sales
  • +356% increase in order value
  • +199% increase in ROAS
  • -56% decrease in cost per order
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