Criteo and Crowdcube work in tight partnership to efficiently reach inventors of start-up, early stage and growth businesses.
Crowdcube was fed up with seeing great business ideas and people struggle to get investment. Their mission is to find, connect and reach out to potential investors using as many efficient channels as possible. They reached out to Criteo to help get the most out of their marketing spend.
As part of their marketing mix, Criteo enables Crowdcube to raise awareness of their platform by maximizing the impact of the offsite activity potential investors participate in.
By delivering targeted messages to their users, Crowdcube are able to synchronize their paid and social strategy, organic search and above-the-line activity. They can track the performance of their display campaigns and creatives, monitor the impact on their target audience, and gauge overall visibility. What’s more, Criteo’s recommendation engine provides additional insights and knowledge that further raise the performance of each campaign – and achieve the best ROI
Criteo helped Crowdcube get investment for start-up, early stage and growth businesses – enabling them to grow and thrive.