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FragranceNet

Using Criteo’s advanced optimization engine, FragranceNet.com grew reach, volume, conversions & revenue without increasing cost-of-sale or CPA.

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2x

Clicks

2x

Impressions

70%

Revenue

Challenge

FragranceNet.com wanted to expand their marketing activities to include performance advertising, eager to increase revenue and orders while maintaining an equivalent cost of sale.

Solution

FragranceNet.com was an early adopter of Criteo’s enhanced optimization engine, enabling FragranceNet.com to move away from manually setting individual CPCs for different customer segments. In addition, Criteo’s privacy-friendly solution allowed for expanded reach in mobile browser environments and was able to better capture mobile conversions.

Outcome

Within two months of implementation, this innovation doubled click and impression volumes, and resulted in 70% higher revenue and orders compared to the prior six months – all while keeping cost-of-sales on target.

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