We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy

X

HouseTrip

HouseTrip’s Open rates with personalised emails were 3X higher than standard newsletter.

3X

Open rates with personalised emails compared to HouseTrip’s standard newsletter

COS targets achieved within 1 week of launch with improved open rate and CTR

For users who saw a banner and received an email, conversion rates were a lot higher

The challenge

How to drive additional bookings using a different channel while keeping excellent performance in terms of CPO and COS.

The solution

HouseTrip enabled Criteo’s email solution in order to complement its other performance marketing channels. HouseTrip discovered that providing personalised emails at the right time with an optimised message resulted in more engaged users and higher conversions.

Outcome

  • Open rates with personalised emails were 3X higher than HouseTrip’s standard newsletter.
  • COS targets achieved within 1 week of launch with improved open rate and CTR
  • For users who saw a banner and received an email, conversion rates were a lot higher. 

Make More Sales.

We'd love to show you what we can do for your company.

Let's talk

What's Better Than Digital?

Meeting in person, of course. Check out our list of events to find out when we'll be in your area.

See Events