Immobiliare.it, Italy’s leading portal for online real estate ads, has a widely diverse customer base, so they needed a flexible strategy to be able to engage with all of them — by sending the right message, to the right customer, at the right time.
In 2010, after test-driving several different retargeting partners and finding that Criteo’s performance was superior across the board, Immobiliare chose them as their exclusive partner.
With Criteo Dynamic Retargeting, they were able to customize their advertising messages — more effectively communicating to a wide variety of potential customers with individualized ads, across every device. Adding Criteo Dynamic Email allowed Immobiliare to expand their ability to connect with customers across devices, and helped turn casual website visitors into paid subscribers.
As a result of this multi-channel performance marketing and continual innovation — forged out of an ongoing, engaging partnership with the Criteo team — Immobiliare was able to: