Italy’s first over-the-top (OTT) streaming service, Infinity TV, utilizes a “no commitment” model, so they must gain the loyalty of their customers each month. They had been successful at raising awareness of their platform, but now they needed to translate that awareness into meaningful increases in paid subscribers.
Criteo launched a comprehensive retargeting campaign to educate and engage consumers in their micro-moments—time spent on their devices while commuting, answering a text, checking social media, upon arriving home—when they’re most open to making purchase decisions.
By implementing Criteo’s Universal Match technology, which creates a single view of users across their multiple devices, Infinity TV was able to:
“Thanks to Criteo, we serve the best advertising to the right customer at the perfect time.”
-Marco Binda, Sales and Marketing Director, Infinity-Mediaset Group