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JD Williams - Company Limited

By accurately gauging JD Williams users' intent, Criteo's prediction engine helped them decrease cost-of-sales 24% and increase revenue 36%.

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Cost of sales


To lead in the fashion retail market and expand beyond the UK to overseas markets, JD Williams must generate significant growth in new customers and sales per customer. 


Criteo’s newly enhanced prediction engine was able to gauge users intent and the likelihood of a purchase by quickly considering past behavior and predictive analytics. Criteo ads provide the high volume, targeted recommendations and cross-device optimization JD Williams needs to expand sales within its COS targets.


  • Revenue increased 36%. 
  • 9% increase in sales. 
  • Cost of Sales decreased 24%.
  • Demand, conversion rates, and new customer numbers all went up.
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