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MeUndies has tripled return on ad spend since partnering with Criteo on a mid- and lower-funnel performance marketing campaign.

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Return on ad spend


Average order value


Cost of sale


MeUndies wanted to create a powerful full-funnel performance marketing campaign to efficiently convert more of its top funnel leads.


Criteo helped MeUndies get up and running quickly on mid- and lower-funnel campaigns and provided a dedicated account strategist to help them maximize their campaigns.


  • Resulted in 300% increase in return on ad spend
  • A 32% uplift in average order value
  • Cost of sale decreased by 67%
  • Customer acquisition cost has dropped by 62%
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