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Embracing Criteo’s email retargeting solution, Novica has achieved an email open rate of 57% and dramatically lowered cost-of-sales.

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Open rate


Conversion rate


Cost of sales

Novica launched its first Criteo performance display campaigns in 2013, with great results that surpassed its cost-of-sale goals. The e-tailer sought to build on that success by connecting with its site visitors in new ways.


Email performance marketing seemed the ideal solution, but Novica’s past email marketing programs didn’t cover the full site funnel. Plus, the company didn’t want the headaches or expense of implementing new tags.


Criteo Dynamic Email provided the ideal solution – with full funnel reach, streamlined implementation using existing tags, and collaborative support from a trusted partner.


  • Comprehensive, full-site re-engagement of homepage visitors to cart abandoners
  • 57% open rate, nearly three times the industry average
  • 4% conversion rate at 6.19% cost of sale
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