When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. They also needed an end-to-end technology solution that would optimize all aspect of Google Shopping programmatically instead of just bid management, to ensure their diverse roster of clients could capitalize on every incremental growth opportunity that presented itself and avoid plateauing, no matter their size or industry.
In building and sustaining a collaborative relationship with Criteo, SmartClick learned how to be a sharper, leaner agency that was better equipped to achieve its clients’ goals:
Within 90 days, Criteo Predictive Search had driven up revenue for SmartClick’s clients by 51% and ROAS by 47%. Within a year, it had boosted those clients’ conversions by 137% YOY.Download Case Study