We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy



Leading German sports retailer SportScheck implemented Facebook Dynamic Ads and saw a 58% uplift in sales and expanded this solution to all Criteo Dynamic Retargeting campaigns.

Download Case Study

Increase in sales


Of Criteo-driven sales from Dynamic Ads


SportScheck began their partnership with Criteo in 2010, employing Criteo’s display performance advertising to maximize sales and order value within their COS (Cost of Sales) parameters. After five successful years, the company knew it was time to expand their reach on Facebook, with an engine that could optimize bids to maximize purchases and reduce cost.


In August of 2015, SportScheck rolled out their mobile Dynamic Ads campaign by adding Facebook In-App inventory to its existing Criteo campaigns. By harnessing Criteo’s capability to analyze consumer purchase intent across the entire shopping journey, SportScheck was able to deliver real-time, relevant ads and also bring more data to the Criteo engine — driving higher performance across all inventories.


SportScheck saw across-the-board benefits, including:

  • A 58% boost in Facebook sales volume generated by the retargeting campaign on Facebook
  • Increased efficiency on both mobile and desktop — higher revenues at a lower COS
  • Additional Criteo-generated sales — 13% of the SportScheck sales originating from Criteo came through Criteo Dynamic Retargeting with Facebook Dynamic Ads
Download Case Study

Make More Sales.

We'd love to show you what we can do for your company.

Let's talk

What's Better Than Digital?

Meeting in person, of course. Check out our list of events to find out when we'll be in your area.

See Events