SportScheck began their partnership with Criteo in 2010, employing Criteo’s display performance advertising to maximize sales and order value within their COS (Cost of Sales) parameters. After five successful years, the company knew it was time to expand their reach on Facebook, with an engine that could optimize bids to maximize purchases and reduce cost.
In August of 2015, SportScheck rolled out their mobile Dynamic Ads campaign by adding Facebook In-App inventory to its existing Criteo campaigns. By harnessing Criteo’s capability to analyze consumer purchase intent across the entire shopping journey, SportScheck was able to deliver real-time, relevant ads and also bring more data to the Criteo engine — driving higher performance across all inventories.
SportScheck saw across-the-board benefits, including: