SurveyMonkey wanted to convert more users of their free online tools into paying customers, and knew Performance Display advertising was the way to do it.
SurveyMonkey wanted to maximize their performance display investment with a partner that could most efficiently deliver incremental conversions at significant scale.
Criteo put itself to the test in a 60-day trial versus the company’s existing display targeting partners and its technology immediately went to work targeting likely converters at the right time, and at the right price.
For most businesses, Performance Display should be a no-brainer to help improve the overall conversion of users who are in the consideration stage for purchasing your product.
Gallant Chen, Director of Online Marketing, SurveyMonkey