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SurveyMonkey successfully used Criteo’s performance display ads to reach the right freemium users and convert them into paying customers.

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Winner of head-to-head test


Cost per acquisition

SurveyMonkey wanted to convert more users of their free online tools into paying customers, and knew Performance Display advertising was the way to do it. 


SurveyMonkey wanted to maximize their performance display investment with a partner that could most efficiently deliver incremental conversions at significant scale. 


Criteo put itself to the test in a 60-day trial versus the company’s existing display targeting partners and its technology immediately went to work targeting likely converters at the right time, and at the right price.

For most businesses, Performance Display should be a no-brainer to help improve the overall conversion of users who are in the consideration stage for purchasing your product.

Gallant Chen, Director of Online Marketing, SurveyMonkey


  • Criteo emerged as SurveyMonkey’s #1 Performance Display partner in this head-to-head test
  • SurveyMonkey saw a 32% reduction in cost per acquisition while continuing to scale new sign-ups
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