How Sykes Cottages increased its sales by 135% and kept a comparable CPA
Sykes Cottages needed a performance display advertising solution to increase their holiday cottage bookings.
Sykes Cottages needed a new performance display expert who could reach a larger audience without increasing their cost of sales.
Criteo has access to an impressive 6,000 publishing partners, and because of those relationships, they got Sykes Cottages ad placements on sites before other advertisers. Criteo also targeted users starting at the very beginning of their decision-making process, which gave Sykes an extended advertising opportunity.
“We started working with Criteo late last year prior to our peak period, and the results have been incomparable to our previous online display activity. The uplift in volume has enabled us to significantly increase the number of bookings delivered through performance display, while retaining a comparable CPA. I’m now confident that we are working with the best possible solution.”
Online Marketing Manager, Sykes Cottages