We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy


Sykes Cottages

Criteo used their unique and expansive 11K+ publisher relationships to help Sykes Cottages increase its sales by 135% without increasing CPA.

Download Case Study

Sales YoY


Cost per acquisition


Ad volume was premium

How Sykes Cottages increased its sales by 135% and kept a comparable CPA

Sykes Cottages needed a performance display advertising solution to increase their holiday cottage bookings.


Sykes Cottages needed a new performance display expert who could reach a larger audience without increasing their cost of sales.


Criteo has access to an impressive 6,000 publishing partners, and because of those relationships, they got Sykes Cottages ad placements on sites before other advertisers. Criteo also targeted users starting at the very beginning of their decision-making process, which gave Sykes an extended advertising opportunity.

“We started working with Criteo late last year prior to our peak period, and the results have been incomparable to our previous online display activity. The uplift in volume has enabled us to significantly increase the number of bookings delivered through performance display, while retaining a comparable CPA. I’m now confident that we are working with the best possible solution.”

Tom Lowes
Online Marketing Manager, Sykes Cottages


  • Increased revenue: Sales more than doubled (2.35x) from 2012Q4 to 2013Q4.
  • Lower cost of sales: CPA (cost per acquisition) decreased 6% during the same period.
  • Unmatched reach: 70% of ad volume was premium inventory, allowing first-look access to users.
  • Long-term exposure: Criteo was able to serve Sykes Cottage ads the first time a user visited a website.
Download Case Study

Make More Sales.

We'd love to show you what we can do for your company.

Let's talk

What's Better Than Digital?

Meeting in person, of course. Check out our list of events to find out when we'll be in your area.

See Events