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Vedia

Top Swiss e-tailer, Vedia, increases CTR and incremental sales by 15% while decreasing cost of sale by 7% using Criteo powered Facebook Dynamic Ads.

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15%

CTR on Facebook

15%

Incremental sales across all campaigns

7%

Cost of sale (COS) on Facebook

Challenge

Swiss online retailer, Vedia, had been partnering with Criteo on successful retargeting campaigns since 2014, but wanted to unlock even more sales in additional channels without increasing their marketing spend.

Solution

By enabling Facebook Dynamic Ads, Vedia was able to leverage Criteo’s proven programmatic technology and reach new shoppers across Facebook properties with personalized recommendations on desktop and mobile.

Outcome

Expanding their Criteo Dynamic Retargeting to include Dynamic Ads quickly paid off for Vedia with:

  • 15% higher CTR on Facebook
  • 15% more sales across all campaigns
  • 18% lower cost per order
  • 7% lower cost of sale on Facebook
Download Case Study

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