Yahoo! JAPAN was looking for partner that was a global leader in the performance display ad market to provide the technology and support required by a company of the size of Yahoo! JAPAN.
Criteo’s best in class technology harnesses the power of big data via the Criteo Engine and is strongly linked to user interests to drive performance.
Yahoo! JAPAN started running Criteo display ads in August 2012 and has consistently exceeded their expectations. In addition to the technology, Criteo also provides the required high level of support and user experience.