Mollie is Chief Revenue Officer at Criteo. Based in the New York office, she joined Criteo in 2014 and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space.
As Criteo’s Chief Revenue Officer, my job is to grow our business across the globe by helping our customers generate incremental sales through the power of our performance marketing platform. As one of the world’s largest markets and host to a vibrant ecommerce industry, the Americas is of vital importance to our clients and a key focus area for Criteo. For that reason, I am thrilled to announce that we’ve brought on three new leaders that will add depth, experience and strategic oversight: EVP Americas, James Smith, VP North America Account Strategy, Harris Bernstein, and Managing Director Brazil, Fernando Tassinari.
Bridging the Gap Between Screens to Increase ROI - Highlights from VentureBeat’s Mobile Summit Fireside Chat
I recently participated in a fireside chat as part of VentureBeat’s Mobile Summit alongside American Eagle Outfitter’s Chief Digital Officer Joe Megibow. The session was moderated by the Wall Street Journal’s Rolfe Winkler with a focus on mobile devices.
As about 180 senior leaders gathered to listen to Joe and me chat, it was clear: increasing ROI is all about having a unified view of the customer. To that end, marketers are investing more and more in mobile to reach consumers across screens, which makes me think that mobile attribution will be a heavily addressed topic this year.