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кейсы и решения

  • Industry: retail clothing
  • The largest Russian online fashion retailer
  • lamoda.ru

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Lamoda.ru

To improve ROI, Russian fashion e-tailer Lamoda deployed personalized Criteo ads to re-engage lapsed app users. The move generated an additional 64% revenue vs. display only, with higher conversion volumes and basket values

Challenge

Lamoda wanted to revive and sustain app use among high-value customers to improve ROI from its technology investment. The challenge was that downloads alone aren’t enough to make mobile and tablet applications profitable.

Solution

Using industry-leading in-app performance marketing technology, Criteo enabled Lamoda to re-engage lapsed users who had downloaded the Lamoda mobile app with highly relevant, customized messages based on past browsing behaviors

Results

  • High conversion rate: +83% vs that of desktop
  • Criteo In-app generated 64% incremental revenue vs Criteo Display only

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