With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand (and sister brand to US brands Oreck and Dirt Devil) needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.
With Criteo’s help, Vax was able to:
Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:
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