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Criteo's Performance Optimization Platform offers a PPC pricing model that gives you complete control of your campaign volume and ROI.

 

Our solution allows you to set the cost-per-click (CPC) that you are willing to pay, depending on your plans and campaign goals.

 

You will pay only when people click your ads.

Criteo's Performance Optimization Platform Features:

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Real-Time CPC Bidding by Category

CPC biddings can be set and modified online 24/7 affecting campaign performance immediately, providing total campaign control.

 

Moreover, you can adjust CPC for each customized product category, in order to optimize your cost-of-sales by category.


Advantages:

  • Changes take place immediately
  • Optimize your campaign in real-time
  • Control overall campaign cost-of-sales

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Customized Product Categories

Define which categories you would like to differentiate the CPC bids and stats for, depending on your goals.

 

This allows you to differentiate your product categories according to your segmentation, in order to set different CPC bids for different advertising focus or for different margin levels.


Advantages:

  • Track campaigns performance by categories of products
  • Segmentation allows to refine the optimization of your campaigns

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Complete Reporting Dashboard

 

Our solution enables real-time monitoring of campaign results to see how each CPC bid affects specific category and overall campaign performance.

 

 

Advantages:

  • Customizable graphical display of metrics
  • Complete campaign statistics – including: impressions, clicks, CTR, COS, Post click sales and more

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Advanced Campaign Segmentation

Create separate campaigns which would have a different CPC, depending on your visitors profile (eg: simple visitors, shoppers, buyers,…)


Advantages:

  • Track campaigns performance by categories of users
  • Segmentation allows to refine the optimization of your campaigns

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Avoid guesswork!

As the global leader in performance display, Criteo’s teams worldwide are focused on delivering phenomenal ROI.

 

We love to help and provide recommendations to drive greater campaign performance, based on your goals and expected results.


Advantages:

  • Your dedicated account manager is always available to help
  • Maximize your budget using our assistance and campaign optimizations 

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