All the news

10/05/2012

Q&A: Criteo's Michael Steckler on display attribution and Facebook's RTB network

Display advertising is an important part of digital marketing, but deciding which platform to go with and how much budget to allocate is a tricky decision for advertisers.

09/26/2012

CEO JB Rudelle calls Criteo a Ninja Turtle on the eve of Series D fundraising

United Kingdom

This morning, headlines are buzzing with the announcement of Criteo’s series D fundraising of 30 million euros, led by Softbank Capital, Yahoo! Japan, SAP Ventures, Adams Street, and Bessemer. Previous investors in the French startup include Elaia Ventures, IDInvest Partners, and Index Ventures. This fundraising will put the company ever-closer to the arbitrary burden that most French entrepreneurs have put on Criteo – to become the next $1Billion company.

09/26/2012

Criteo completes €30 million Series D led by SoftBank Capital

United Kingdom

Criteo, the global leader in performance display advertising, today announced a â‚¬30 million round of financing led by SoftBank Capital to support the company's hyper-growth trajectory. Profitable since 2009, Criteo has continuously delivered growth, exceeding all forecasts since the company's founding. The company now serves more than 3,000 advertisers worldwide, with the US being the number one revenue generating market.

09/14/2012

Criteo support for Facebook Exchange

United Kingdom

Retargeting display provider, Criteo, has announced a deal with Facebook that allows marketers to bid in real-time to buy ad impressions on the social networking site. Criteo has tied down a partnership with Facebook Exchange. It means the real-time bidding buyer can now offer valuable advertising real estate on the social network. Criteo appears to have moved quickly to be part of the service after Exchange’s initial emergence yesterday.

08/31/2012

Criteo partners with Yahoo Japan

United Kingdom

Display advertising company Criteo has teamed up with Yahoo Japan to bring its personalised online ad technology to Yahoo’s sites in the region. The deal marks the first time that Yahoo Japan has allowed a third party technology provider to monetise its display inventory. Criteo’s system allows advertisers to pay on a cost-per-click (CPC) model as opposed to cost-per-impression (CPM).

07/27/2012

Criteo Releases New Research Study, Proving That Clicks Matter in Display Advertising

United Kingdom

Criteo, the global leader in performance display advertising solutions, today released a research study from their Business Intelligence Group, Measuring the Value of Users Who Click on Online Display Ads. The study, which took place in early March 2012, analyzed over $11B of e-Commerce transactions and 142 million users to whom a Criteo ad was shown. The study unequivocally underscores a strong connection between those who click and those who buy, proving for the first time that the click is a genuine expression of purchase intent.

06/26/2012

Banner ads: the more people click, the more they buy.

United Kingdom

A new report into the efficacy of banner ads claims to dispel myths about low CTRs and conversions. Published by display ad firm Criteo, the report is essentially a rebuttal to a comScore research paper from 2008 entitled ‘How Online Advertising Works: Whither the Click ?’

06/26/2012

Q&A: Criteo's pink pony

United Kingdom

President of Criteo, Greg Colemen, takes time out from dmexco to chat with A4u about the display market, innovation, trench coats and consumer perceptions of retargeting technology.

05/16/2012

Performance Marketing Awards - Winners & Highly Commended 2012

United Kingdom

Over 800 guests celebrated successes in Performance Marketing last night on Park Lane as the winners of this year's Performance Marketing Awards were announced. There were a number of new companies on the winner's list for 2012. ZenithOptimedia (Advertiser Innovation), myThings (Best use of Data), OMGPM (Network Innovation), Performance Horizon Group (Best New Entrant) and Criteo (Best Consumer Targeting Campaign) all took home their first Performance Marketing Awards.

04/23/2012

Criteo Names Top European Executive as General Manager for North America

United Kingdom

Criteo (www.criteo.com), the global leader in performance display advertising solutions, announced today the appointment of Robert Lang as General Manager of North America. Lang was formerly Managing Director for Criteo's Central Europe region, heading up eight countries.

All the news

2012

Q&A: Criteo's Michael Steckler on display attribution and Facebook's RTB network

CEO JB Rudelle calls Criteo a Ninja Turtle on the eve of Series D fundraising