Print LinkedIn Google +1

Home > News & events

All the news

2010

illustration

12/21/2010

Top 10 predictions natural and paid search 2011 

United Kingdom

When it comes to paid search, here at Greenlight we're tipping 2011 to be the year that, display marketing starts to mirror much of what is search in practice. And that's just one of our predictions. Here's more on what we're expecting to unfold for paid search in 2011.

Read more

illustration

10/14/2010

Prospecting by retargeting

United Kingdom

“CRM is dead and PRE is the future”, declared Screwfix’s head of ecommerce John Ashton in a session called Personalisation, Prospecting, and Profiting in 2010 at this year’sECMOD conference. “PRE”, he explained, stands for Personalised Recommendation Engine and it is currently responsible for 15 percent of total business at Screwfix.

Read more

illustration

09/24/2010

CEO Rudelle Discusses Criteo’s Display Advertising Platform Bidding Enhancements

United Kingdom

Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release.

Read more

illustration

09/23/2010

Criteo makes placing display ads do-it-yourself

United Kingdom

The self-service design lets retailers manage campaigns and make changes immediately. Criteo, a personalized display ad management vendor, has redesigned its platform to give e-retailers more control of their retargeting marketing efforts. Online retailers also have access to a marketing dashboard that tracks results in real time.

Read more

illustration

09/21/2010

Criteo updates retargeting platform to give advertisers finer control

United Kingdom

Retargeting company Criteo has updated its retargeting software to let advertisers adjust campaigns on a self-service basis in real time.

Read more

illustration

09/21/2010

Criteo platform includes display ad inventory

United Kingdom

A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid to the category level, giving them control over exactly where ads will be placed.

Read more

illustration

09/21/2010

Criteo brings Adwords-like CPC bidding to display retargeting

United Kingdom

Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time.

Read more

09/21/2010

Ad platform Criteo advances display Ad retargeting Offering

United Kingdom

Ad Platform Criteo Advances Display Ad Retargeting Offering. The mechanics of buying display ads increasingly functions like search marketing, especially for direct response advertisers. That's thanks in large part to real-time bidding on ad exchanges and networks, which lets media buyers identify and retarget site visitors with offers that pick up where a site visitor left off.

Read more

09/14/2010

Criteo CEO Rudelle responds to recent concerns over retargeting and consumer privacy

United Kingdom

There is a fairly active conversation happening in the marketplace with respect to targeting and consumer privacy and some recent campaigns. Should consumers be concerned? Criteo CEO JB Rudelle responds to the recent controversy – outlined in Ad Age and The New York Times – regarding the use of the popular online advertising tactic known as “retargeting” and its impact on consumer privacy.

Read more

09/08/2010

Retargeting : Re-engaging the departed consumer

United Kingdom

The modern consumer takes full advantage of the plentiful, and often distracting, amount of online shopping options. More often than not, consumers browse a retailer’s site, add some products to their shopping cart, and eventually leave the site before the most important step – clicking “Purchase.”

Read more

Select

Reset

Country

AustriaFranceGermanyRemovePolandRussiaTurkeyUnited KingdomRemoveUnited States

Year

2010Remove201120122013