All the news

2013

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03/25/2013

Criteo Hires Former LivingSocial COO Eric Eichmann As Chief Revenue Officer

United States

  New Exec Will Oversee Revenue Operations at Ad Retargeting Firm Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO.   Mr. Eichmann will...

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03/22/2013

CMOs: Time to Learn a Little About Ad Tech

United States

  When social media exploded, most CMOs were left scrambling to find a way to incorporate these new, emerging platforms into their marketing plans. This ushered in a new era of "social marketing," which has blurred the line between branded...

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02/22/2013

Transparency Where It Matters

United States

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence, Criteo, is a response to...

2012

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12/13/2012

007’s Skyfall Stunts Give French Math Whizzes License to Thrill

United States

  [....] Criteo helps clients such as EBay Inc. (EBAY) and Expedia Inc. (EXPE) spot hesitant shoppers online and flash them tailored ads at the right time to tempt them back into a purchase. The company, backed by Index Ventures among other...

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12/03/2012

Best Places to Work 2012

United States

Crain's Best Places to Work in NYC has been announced, and Criteo is #10!

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10/24/2012

Study Shows How Changes To Search Influence Display Advertising

United States

If consumers only spend 5% of their time searching, how can search marketers reach them during the remaining 95% of the time they're online? Only 13% of people perform shopping related searches daily, so executives from a few companies like Google, IgnitionOne and Criteo still believe search marketers can find an option in display - especially since more marketers have begun to accept real-time bidding and programmatic buying as a viable option to improve strategies.

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10/08/2012

US firms advise on funding round for French advertising group Criteo

United States

Edwards Wildman Palmer, Jones Day, Morgan Lewis & Bockius and Wilson Sonsini Goodrich & Rosati have won appointments advising investors on a Series-D funding round for French display advertising company Criteo. The latest funding round, which was led by SoftBank Capital and saw the firm rake in €30m, included a group of investors from Bessemer Venture Partners, Yahoo Japan, SAP Ventures and Adams Street Partners.

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09/26/2012

Criteo Nabs Nearly $40 Million Funding Round Retargeting firm downplays acquisition or IPO talk By Tim Peterson

United States

Display retargeting company Criteo has been profitable since 2009, but that hasn’t kept it from raising extra cash on the side. In its latest round announced Tuesday, the New York firm raked in 30 million euros ($38.9 million) led by SoftBank Capital, which boasts an investment portfolio that includes The Huffington Post, Zynga and Gilt Groupe.

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09/25/2012

Criteo Nabs $40 Million in Funding at $800 Million Valuation

United States

Criteo, the performance display advertising company, just nabbed about $40 million in additional venture funding. The Series D round, led by SoftBank Capital, gives the Paris-based company an $800 million valuation, according to sources, although Criteo declined to comment on the figure. Previously, Criteo had raised just over $23 million from investors that include Bessemer Venture Partners and Index Ventures.

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08/31/2012

Greg Coleman, global president of Criteo, discusses how performance marketing is changing the online shopping experience, what is behind a successful retargeting strategy, and the value of pay-per-click models.

United States

Greg Coleman Interview. “I began working in the digital world in 2001 at Reader’s Digest, where I was president of the magazine publishing group. And at that time we made a giant leap into digital, moving from very old media to very new media. Next, I joined Yahoo to run worldwide sales right after the bubble burst.”