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2012

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09/26/2012

Criteo Nabs Nearly $40 Million Funding Round Retargeting firm downplays acquisition or IPO talk By Tim Peterson

United States

Display retargeting company Criteo has been profitable since 2009, but that hasn’t kept it from raising extra cash on the side. In its latest round announced Tuesday, the New York firm raked in 30 million euros ($38.9 million) led by SoftBank Capital, which boasts an investment portfolio that includes The Huffington Post, Zynga and Gilt Groupe.

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09/26/2012

30 Millionen für die Kriegskasse

Germany

Criteo kann sein Geschäft mit Performance Display Advertising weiter ausbauen: Unter Führung von Softbank Capital steckt ein Konsortium 30 Millionen Euro in das Unternehmen mit Hauptsitz in Frankreich. President Greg Coleman erläutert die Pläne...

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09/26/2012

CEO JB Rudelle calls Criteo a Ninja Turtle on the eve of Series D fundraising

United Kingdom

This morning, headlines are buzzing with the announcement of Criteo’s series D fundraising of 30 million euros, led by Softbank Capital, Yahoo! Japan, SAP Ventures, Adams Street, and Bessemer. Previous investors in the French startup include Elaia Ventures, IDInvest Partners, and Index Ventures. This fundraising will put the company ever-closer to the arbitrary burden that most French entrepreneurs have put on Criteo – to become the next $1Billion company.

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09/26/2012

Criteo completes €30 million Series D led by SoftBank Capital

United Kingdom

Criteo, the global leader in performance display advertising, today announced a €30 million round of financing led by SoftBank Capital to support the company's hyper-growth trajectory. Profitable since 2009, Criteo has continuously delivered growth, exceeding all forecasts since the company's founding. The company now serves more than 3,000 advertisers worldwide, with the US being the number one revenue generating market.

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09/25/2012

Criteo Nabs $40 Million in Funding at $800 Million Valuation

United States

Criteo, the performance display advertising company, just nabbed about $40 million in additional venture funding. The Series D round, led by SoftBank Capital, gives the Paris-based company an $800 million valuation, according to sources, although Criteo declined to comment on the figure. Previously, Criteo had raised just over $23 million from investors that include Bessemer Venture Partners and Index Ventures.

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09/18/2012

Display und Search: eine optimale Kombination

Germany

Nach wie vor steht Search als bewährtes Marketingtool für garantierte Umsätze und einen hohen Return on Invest. Und doch sehen sich Shopbetreiber mit zwei Herausforderungen konfrontiert. Zum einen haben viele Search-Marketing für sich bereits ausgereizt, zum anderen werden beliebte Keywords durch eine steigende Nachfrage teurer. Die Frage ist: Wie lassen sich bestehende Aktivitäten im Suchmaschinenmarketing ideal ergänzen und erweitern? Ein Fachbeitrag von Alexander Gösswein, Managing Director Central Europe, Criteo.

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09/14/2012

Criteo support for Facebook Exchange

United Kingdom

Retargeting display provider, Criteo, has announced a deal with Facebook that allows marketers to bid in real-time to buy ad impressions on the social networking site. Criteo has tied down a partnership with Facebook Exchange. It means the real-time bidding buyer can now offer valuable advertising real estate on the social network. Criteo appears to have moved quickly to be part of the service after Exchange’s initial emergence yesterday.

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08/31/2012

Greg Coleman, global president of Criteo, discusses how performance marketing is changing the online shopping experience, what is behind a successful retargeting strategy, and the value of pay-per-click models.

United States

Greg Coleman Interview. “I began working in the digital world in 2001 at Reader’s Digest, where I was president of the magazine publishing group. And at that time we made a giant leap into digital, moving from very old media to very new media. Next, I joined Yahoo to run worldwide sales right after the bubble burst.”

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08/31/2012

Criteo To Run Yahoo Japan’s Performance-Based Inventory; Entry To China Is Next

United States

Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spending.

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08/31/2012

Criteo partners with Yahoo Japan

United Kingdom

Display advertising company Criteo has teamed up with Yahoo Japan to bring its personalised online ad technology to Yahoo’s sites in the region. The deal marks the first time that Yahoo Japan has allowed a third party technology provider to monetise its display inventory. Criteo’s system allows advertisers to pay on a cost-per-click (CPC) model as opposed to cost-per-impression (CPM).

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