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2012

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09/14/2012

Criteo support for Facebook Exchange

United Kingdom

Retargeting display provider, Criteo, has announced a deal with Facebook that allows marketers to bid in real-time to buy ad impressions on the social networking site. Criteo has tied down a partnership with Facebook Exchange. It means the real-time bidding buyer can now offer valuable advertising real estate on the social network. Criteo appears to have moved quickly to be part of the service after Exchange’s initial emergence yesterday.

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08/31/2012

Criteo partners with Yahoo Japan

United Kingdom

Display advertising company Criteo has teamed up with Yahoo Japan to bring its personalised online ad technology to Yahoo’s sites in the region. The deal marks the first time that Yahoo Japan has allowed a third party technology provider to monetise its display inventory. Criteo’s system allows advertisers to pay on a cost-per-click (CPC) model as opposed to cost-per-impression (CPM).

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07/27/2012

Criteo Releases New Research Study, Proving That Clicks Matter in Display Advertising

United Kingdom

Criteo, the global leader in performance display advertising solutions, today released a research study from their Business Intelligence Group, Measuring the Value of Users Who Click on Online Display Ads. The study, which took place in early March 2012, analyzed over $11B of e-Commerce transactions and 142 million users to whom a Criteo ad was shown. The study unequivocally underscores a strong connection between those who click and those who buy, proving for the first time that the click is a genuine expression of purchase intent.

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07/11/2012

Ad Verification bleibt relevant

Germany

Der Aufschrei war groß, als vor anderthalb Jahren eine OWM-Studie zu dem Ergebnis kam, dass Online-Werbung nicht immer ankommt wie bestellt. Zwischen Auslieferung und Anlieferung der Werbemittel deckte die Untersuchung Diskrepanzen auf. Immer mehr...

Mehr auf adzine.de

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07/05/2012

Criteo eröffnet Forschungszentrum in Paris

Germany

Performance und Diplay Advertising Anbieter Criteo hat an seinem neuen Hauptsitz in Paris ein Forschungs- und Entwicklungszentrum für Predictive Advertising eröffnet. Im "Criteo Labs II" werden auf 10.000 m² rund 300 Mitarbeiter die Technologien...

Mehr auf adzine.de

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06/26/2012

Banner ads: the more people click, the more they buy.

United Kingdom

A new report into the efficacy of banner ads claims to dispel myths about low CTRs and conversions. Published by display ad firm Criteo, the report is essentially a rebuttal to a comScore research paper from 2008 entitled ‘How Online Advertising Works: Whither the Click ?’

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06/26/2012

Q&A: Criteo's pink pony

United Kingdom

President of Criteo, Greg Colemen, takes time out from dmexco to chat with A4u about the display market, innovation, trench coats and consumer perceptions of retargeting technology.

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06/26/2012

Klicks und Kaufabsicht

Germany

Werbeskeptiker widerlegt: Zwischen Werbeklick und Kauf gibt es einen Zusammenhang. Das ergibt eine Studie, die untersucht hat, inwiefern das Anklicken einer Display-Anzeige eine Kaufabsicht belegt.

Mehr auf InternetWorld.de

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06/04/2012

Mehr Inventar fürs Retargeting

Germany

Criteo und SevenOne Media erweitern ihre Partnerschaft. Im Zuge einer langfristigen Kooperation stellt der Onlinevermarkter dem Retargeting-Spezialisten hohe Volumina des Premium-Inventars zur Verfügung. Criteo integriert das Inventar in die...

Mehr auf InternetWorld.de

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05/16/2012

Performance Marketing Awards - Winners & Highly Commended 2012

United Kingdom

Over 800 guests celebrated successes in Performance Marketing last night on Park Lane as the winners of this year's Performance Marketing Awards were announced. There were a number of new companies on the winner's list for 2012. ZenithOptimedia (Advertiser Innovation), myThings (Best use of Data), OMGPM (Network Innovation), Performance Horizon Group (Best New Entrant) and Criteo (Best Consumer Targeting Campaign) all took home their first Performance Marketing Awards.

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